The revenue breakdown for the quarter was approximately 60% for hardware, 36% for service and 4% for software and other revenue.

ENGADGET: RIM's Q3 2013 earnings: $2.7 billion revenue, $114 million adjusted net loss, CIO to retire

Apple in fact is a hardware company and more than 60% of its earnings come from selling iPhones and around 30% of earnings from selling iPads and all others together only represent less than 10%.

FORBES: Apple's iPhone Is Now Worth More Than All Of Microsoft

Android smartphone vendors have employed 50-60% lower price with inferior hardware highly successfully against Apple in Brazil, India and China.

FORBES: Amazon Launches All-Out Tablet Price War