South Africa will take over as the KP chair next year, and Milovanovic said that China had volunteered to serve as deputy chair - a step which could see Beijing, which is working hard to cement ties with resource-rich African nations, take over the full chairmanship in 2014.
As social media has quickly evolved over the years, major events have had to learn the hard way the value of the resource and its ability to both help and hurt a business.