But, given the swarm of vain consumers out there, hard proof may not be prerequisite for success.

FORBES: Magazine Article

But given the swarm of vain consumers out there, hard proof may not be a prerequisite for success.

FORBES: Technology

Many investors expect that these drugs might be approved, at least in some patients, based only on studies of their cholesterol-lowering potency, not hard proof they prevent heart attacks and strokes.

FORBES: Merck's Big Vytorin Study Could Change Rules For New Cholesterol Drugs