A key decision required of advertising managers is whether a "hard-sell" or "soft-sell" strategy is appropriate for a specific target market.

广告经理关键要决定到底是“硬销售”还是“软销售”策略适合特定的目标市场。

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Speaking of the enterprise only sell goods is the hard truth, film a, goods sold, this is the customer needed truly effect of advertising, at this point the practice of melatonin is worth studying.

对企业而言只有卖货才是硬道理，片子一上，货卖出去了，这才是客户真正所需要的实效广告，在这一点上脑白金的做法值得学习。

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The"hard sell"(rational appeal)and the"soft sell"(emotional appeal)are two basic representational means in the advertising discourse.

“硬卖”（理性诉求）与“软卖”（情感诉求）是广告语篇的两种基本表现手段。

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In America, drug firms have done well out of direct-to-consumer promotion since hard-sell television advertising was allowed for prescription drugs in August 1997 (see article).

ECONOMIST: Let advertisers tell Europe��s patients more about drugs