The whole exterior design of PF30 is created by HACHA team. The concept is to make products become more compact and give it a stylish appearance and to render products more powerful.

PF 30的外观设计全部由海畅设计团队打造，其理念就是，塑造产品更为时尚小巧的外观，赋予产品更为全面强大的功能。

youdao

It sounds like Hacha's "Just Myself!"

ENGADGET: Hacha's R280 DAP holds 8GB of flash with style

There's a good bit of innovation going on over there, especially in the DAP space, with players like Meizu almost beating Apple at its own game, and now Hacha doing a bit of a iriver thing with its new R280 player, but doing it quite well.

ENGADGET: Hacha's R280 DAP holds 8GB of flash with style