This classic advertisement attracted numerous Haagen-Dazs lovers who became regulars.

这个经典的广告吸引了无数哈根达斯的爱好者，他们成了哈根达斯的常客。

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Cauliflower has some important nutrients, but Haagen-Dazs has immediate value because of the energy it gives you.

菜花里面含有一些重要的营养物质，但哈根达斯的价值则更直接，因为它可以为你提供能量。

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"Most people just use these as a status symbol, to show they have money," said a Haagen-Dazs employee who gave only her last name, Li.

一位哈根达斯的李姓员工说：“很多人只是把这当作一种身份的象征，显示自己很有钱罢了。”

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Well the cauliflower has some nutrients that are important, but the Haagen-Dazs has immediate value because of the energy it gives you.

菜花里面含有一些重要的营养物质,但哈根达斯的价值则更直接,它可以马上为你提供能量

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

You might have trained yourself to do that and then maybe-- there may be cultural reasons why you like broccoli better then Haagen-Dazs lets say.

你可能已经训练自己去做这些,可能出于文化原因,你喜爱西兰花甚过哈根达斯

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

So the environment has changed in a short time but evolution has not and there's a real mismatch now, which explains why you probably like Haagen-Dazs better than you like cauliflower.

所以食品环境在短时间内就能改变,但是进化不能 于是就有了错位,这也就能解释为什么哈根达斯,比菜花更受欢迎

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

Going to a Denny's restaurant becomes deniru and having a Haagen-Dazs ice-cream is simply hageru.

CNN: A SOCK TO THE SYSTEM

Over the past year, however, as the U.S. economy mounted a recovery, the broad market has perked up and in line with historical trends done better than the suddenly stodgy-looking shares of the maker of Yoplait yogurt, Cheerios cereal and Haagen-Dazs ice cream.

FORBES: Green Giant And Betty Crocker Can't Risk Raising Prices