The pieces include a rare Gutenberg bible, paintings by Monet and Matisse, and priceless 5, 000 year-old gold artefacts known as Priam's Treasure.

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"This is something interesting, " Weinstein says with typical understatement, lifting three volumes of a first edition of Mary Shelley's Frankenstein in the store safe sitting next to a page from a Gutenberg Bible and a signed Jules Verne.

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For the most part, the last disruptive change in the book industry was back in the 1400s, when Johannes Gutenberg printed a bible with movable type.

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