Maybe the nicotine-flavored chewing gum category will make the Marlboro brand worth a few dollars.

或许开创一个尼古丁口味的口香糖品类，会使万宝路这个品牌继续存在。

youdao

Despite its success, the brand didn't boost the overall gum category.

WSJ: Wrigley, Other Gum Makers Seek to Stimulate Gum Sales

The lawsuit alleged Wrigley, which spent millions of dollars on advertising its Eclipse brand with the allegedly false claim, was able to charge a price premium for the product and eventually elevated Eclipse gum into one of the top sellers in the product category.

FORBES: Wrigley Settles False-Ad Class Action For $6M