Amazon has built a strong community online, making it one of the major players in collaborative consumption and the group buying trend.

亚马逊建立了强大的网络社区，使其成为合作消费和集团购买趋势中的重要角色。

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What matters more than a yearly record from a single group is the longer trend, as shown in the plot at the top of this page.

比研究一年一年的记录更有价值的是研究长期的趋势，正如本文一开始所展示的图表。

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Macy's has capitalized on the local buying trend by launching My Macy's, a group of stores designed to carry local products and target local consumers.

梅西通过启动“我的梅西”(MY Macys)(旨在向当地消费者销售本地产品的一组商店)，利用了本地购买趋势。

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Today 70% of Forbes 400 members are self made and the group continues to trend away from family generated wealth.

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"Worried consumers are not likely to buy something challenging or too far out, too new, " says David Wolfe, creative director at the Doneger Group, a trend forecasting firm.

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The NPD Group captured this trend recently in a report that found that there has been a noticeable shift in digital content purchases by children ages 2-14 over the last two years.

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