在消费者研究领域,Ford和Ellis(1980) 通过对群体影响(group influence)与群体成员品牌偏好(brandpreference)的 考量,发现群体成员品牌偏好与群体影响显著相关。
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...团队沟通(一般) 识记:○1 团队的特征(group characteristics) ○2 团队的角色(group roles) ○3 团队影响力 (group influence) ○4 沟通结构(communication structures) 理解:○1 直接影响团队沟通过程的3 个要素 ○2 如何促进小团队的内部沟通 应用:简述...
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reference group influence 参照群体影响
value-expressive reference group influence 价值表达性影响
influence of group 人群影响
According to reference group influence Theory, this study tests the differences in reference group influence between publicly and privately consumed products and luxury brand and mass-market brand.
基于参照群体影响理论,本次研究目标是考察消费者在奢侈品牌和大众品牌购买决策中,参照群体影响程度的差异。
He says the aim of the group is to influence people to care about our planet.
VOA: special.2009.05.29
A "school" of painters refers to a group of artists whose work has a common influence.
VOA: special.2009.05.01
But if they united in a group, they thought,perhaps they could influence government policy.
VOA: special.2010.04.15
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