Look at Zollars of Neoforma and George Conrades at Akamai, Carleton Fiorina of Hewlett-Packard or GregoryBrown at Micromuse, Richard Braddock at Priceline.com or Robert Howe at Scient.
One key was logistics: A huge effort had to be made in tracking the patients and making sure they came to the sessions, says University of Pennsylvania psychologist GregoryBrown.
Rooney and Alan Smith failed to fulfil defensive duties as Gregory Tafforeau raced forward and crossed for Acimovic, who stole between Wes Brown and Mikael Silvestre to fire high past Edwin van der Sar from 10 yards.