"It's about rolling up your sleeves and diving into the viability plan, " said GM spokesman Greg Martin.

FORBES: Detroit's Debacle

Antique gun collectors take notice: on Nov. 15, 16, and 17 in San Francisco, premier firearms auctioneer Greg Martin is holding a series of four sales loaded with top material.

FORBES: Hot Shots

The auction will take place at the Greg Martin Auctions Gallery at 660 Third Street in San Francisco, and will be simulcast at Martin's New York City location, the Focus Room at 693 Fifth Avenue.

FORBES: Hot Shots