The rise of social networks, for example, has aided an increasingly common kind of attack known as spear-phishing, says Greg Bell, global service leader for KPMG's information protection practice.

WSJ: Tech Companies Struggle to Keep Hackers at Bay

The fact that Taco Bell President Greg Creed is the online spokesperson certainly adds impact.

FORBES: The Advantages -- and Hidden Dangers -- in Taco Bell's 'Where's the Beef' Litigation Strategy

The idea for the Doritos Locos Tacos, for example, came about in early 2010 when Taco Bell CEO Greg Creed visited Frito-Lay executives in Plano, Texas, to discuss how to celebrate the chain's upcoming 50th anniversary in 2012.

WSJ: Doritos to roll out chips in 'Taco Bell' flavor