...望借以树立绿色形象,赢得消费者偏爱和市场利益(刘凤军, 2005) [1] ,这类广告又被专门称为“绿色广告”(Green Advertising)。 然而来自不同角度的调查显示,消费者对绿色广告反应不一。
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Green marketing seems recent, but advertising professionals grew interest in it several decades ago.
绿色营销似乎是最近才出现的,但广告专业人士几十年前就对它产生了兴趣。
Kastrup airport is festooned with posters advertising Denmark's green companies, as well as other subjects related to the climate conference.
卡斯特鲁普机场贴满了丹麦绿色企业的广告以及与气候大会相关主题的海报。
The Advertising Standards Authority in Britain received 561 complaints about potentially false green ads last year, up from 117 the year before.
英国广告标准部在去年收到了561条涉及虚假环保广告的投诉,这一数字在前年仅为117条。
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