From the angle of marketing management, connotation and signification of great commerce were expatiated; constructive suggestions of great commerce strategy were brought forward according to marketing, network constructing, human resource managing, corporate culture and capital operating etc.
本文从营销管理的角度，对大商贸战略的内涵、现实意义进行阐述；从市场营销、网络建设、企业管理、人力资源、企业文化和资本运营等方面对大商贸战略布局、战略管理和战略实施提出具有建设性的意见；同时也对大商贸战略、整合过程中的难点和对策进行阐述，对双鹤药业整合营销有一定的参考作用。
参考来源 - 双鹤药业大商贸战略研究·2,447,543篇论文数据，部分数据来源于NoteExpress
London's third great function, since the seventeenth century, has been that of national and international bourse: the exchange of stocks and shares, banking, commerce and, increasingly, insurance.
自17世纪以来，伦敦的第三大功能就是充当国内和国际证券交易所，负责股票和股份、银行业、商业以及越来越多的保险的交易。
No matter how great the e-commerce engine an organization builds, if it’s internal organization and structure is not modified to adapt to this new channel, it has very little chance of success.
一个组织，无论其建设的电子商务的引擎有多强劲，如果它内部的组织及结构不进行调整来适应这种新渠道的话，其成功的机会微乎其微。
Of course, there are places where it makes sense to apply these technologies; banking and Internet commerce are great examples.
当然，在一些位置应用这些技术是有意义的；银行业和Internet商务都是非常好的例子。
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