In politics, it's called GOTV for short, Get Out The Vote.

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The bitter irony of this entire endeavor was that a supposedly small government candidate gutted the local structure of GOTV efforts in favor of a centralized, faceless organization in a far off place (in this case, their Boston headquarters).

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It is getting to the point where, at least for a certain but significant part of the population, you can now communicate as confidently for persuasion or GOTV (Get Out The Vote) with somebody online as you would by sending a canvasser to knock on their door or sending mail into their mailbox.

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