The interesting part is that even though GoogleTV has all that fire power behind it, there is still a doubt about if they can do ad insertion properly in this market.

FORBES: Videoplaza takes Ad Insertion Beyond Broadcast TV

GoogleTV has had problems getting content for its library, with NBC and others blocking access to their full episodes, but its huge cash reserves give it the possibility of fighting back, something which would be much more complicated for Netflix.

FORBES: Video Streaming

Just as recently happened with GoogleTV.

FORBES: The Good, Bad and Ugly - Apple, Google, Dell