Google dominates the mobile search market with 93 percent of U.S. mobile search advertising dollars, according to eMarketer.

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It's an extension of what's already offered in Google's mobile search apps, but it's been refined for Jelly Bean.

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Microsoft hopes to differentiate itself in search from the incumbent, Google, by remaking how mobile search works, in particular refining the number of applications somebody uses, a search executive said Monday.

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