De Halleux, whose company has been involved with AdSense for Games since its early stages, says Google's platform appealed to Playfish because social games scale quickly and Google has a large ad sales team.

FORBES: Magazine Article

Google Play mobile games is only a tenth below the entire portable console game industry.

FORBES: Google Play Alone About To Overtake Entire Portable Console Game Market - Wake Up, Nintendo

Desktop PC application platform Pokki announced that it is launching social games from Google Ventures-backed Kabam on its platform.

FORBES: Social Games Go Multi-Platform: Pokki Brings Kabam Games To Desktop