Google hopes to connect the service with its nascent TV ad-brokering business, allowing it to target ads to individual households based on search and viewing data.

谷歌希望将这项服务与其新生的电视广告代理业务挂钩，实现基于搜索和收看数据、向单个家庭播放广告。

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Google can link what a logged-in user does on the computer and phone, to show someone a cellphone ad based on what they have searched for on a computer at home, for instance.

谷歌可以将登录的用户在电脑和手机上进行的活动联系起来，例如，它可以通过客户在家中的电脑上所查找的内容，在他们的手机上展示相应的广告。

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But, Google is still an ad company based on search.

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Categories are based on actual Google.com search terms and are matched up against your keywords, ad text, and landing page text.

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Programmable Web, a site that tracks mashups, figures that about half of the mashups it sees are based on Google's map business and about half of all mashups fund themselves using the Google ad machine.

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