One useful model is Objectives and Key Results (OKR), a method popularized by Google GOOGL 0.90% .

由谷歌推广开来的“目标与关键成果”（OKR）就是一个有用的模型。

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Joyce, of The Bradford Group, and other advertisers interviewed for this article declined to specify the exact conversion rate, but Schock, of Google, puts it this way: The higher up a company is ranked in the search query and the higher the frequency of consumers Googl-ing a certain term, the better the chances of landing a sale.

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