Goodwill is an intangible asset that represents the extra value ascribed to a company by virtue of its brand and reputation.

商誉代表一间公司因其品牌和信誉而得到的额外估值，是一项无形资产。

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Like any real time business, e-business also needs the attention, focus and hard work to establish goodwill, reputation and profitability.

像所有实体企业一样，电子商务企业要想树立信誉，赢得名声，实现盈利，也需要一样的用心，专注和努力。

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Although a good reputation takes time to build, you can either strengthen or destory goodwill and reputation by the way you manage the crisis.

虽然建立良好的信誉需要花时间，你能因为处理危机方式方法，提升或者毁掉声誉。

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Coachsurfing, an older free accommodation service, trades purely in reputation and goodwill.

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You know the goals of public relations: to maintain or enhance reputation, promote goodwill and foster a positive image.

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Your business reputation does, after all, rely on the goodwill and referral of others.

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