商誉管理
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In part three, it mainly deals with the modern Public Relations strategies to establish the system of corporate goodwill management.
第三邢分，构建企业商誉管理体系的现代公共关系策略。
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We discuss the relationship between goodwill and core competences, the formation of goodwill and goodwill management on the view of finance.
本文试着探讨商誉和企业核心能力的关系、商誉形成机制及其具体的财务管理策略。
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