He says he hopes the U.S.and Burma could "take advantage of these gestures as a way to begin laying a foundation of goodwill and confidence-building in the future."

VOA: standard.2009.08.15

And in a further gesture of goodwill, the Chinese leader promised help in building 100 clean energy projects, part of what China says is its commitment to fight global warming.

VOA: standard.2009.11.08

Fighting continues in the region despite the JEM and local government signing a "goodwill and confidence-building" agreement earlier in February, according to the U.N.

CNN: U.N.: 15,000 flee southern Darfur

He earns goodwill by hiring residents, building community centers, paving potholed roads and digging water wells.

FORBES: Magazine Article

Lloyds has also learned that former building societies enjoy more of their customers' goodwill than do banks.

ECONOMIST: British banking