Despite its status as a protected national park, sustainable management of the Juniper ecosystem remains threatened by the population intrusion, poverty, poor governance and the dependence of local communities on forest for goods and services.
Today, sleds of visitors are pulled through birch forest in the same way that goods were transported from the summer to winter feeding grounds of the semi-nomadic Sami people.
The brothers run a real estate development company, Forest, which builds small shopping centers, operates variety stores and sells sundry goods such as trash bags, foil, hangers and laundry nets to chain stores.