Treating the services provided by ecosystems as part of the economy is a good idea, and the various ways in which their value can be sustained, or even enhanced, deserve study.

把生态系统为人类所提供的各项服务看做经济的一部分，这个想法不错。如何使这些服务具有可持续性并得以提高值得我们研究。

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Even more though, companies have to deal with fast-changing ecosystems, and need to hold good people who are attuned to what is new in their field.

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Apple has done a very good job of not only addressing pain points and in many cases it has built entire ecosystems around those pain points.

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