The matinees seemed to go on forever at a time when life held out the same prospect: trailers, cartoons, dumb shorts and then double features, with no distinctions drawn, at least by me, between good and bad, only between boring and not boring.

WSJ: The Hobbit | A Middling Middle-earth

The thought of her buttery lemon-ginger scones makes us forget we ever dismissed that baked good as dry and boring.

WSJ: Bits and Bites: News You Can Eat

But for me, and my boring technology firm, a conference like SXSW is not a good use of my time and resources.

FORBES: Why I Won't Be At SXSW Next Year