goodwill /ˌɡʊdˈwɪl/ TEM4

• 1. 

  N-UNCOUNT Goodwill is a friendly or helpful attitude toward other people, countries, or organizations. 友好

  例：

  I invited them to dinner, a gesture of goodwill.

  我邀请他们来吃饭以示友好。

• 2. 

  N-UNCOUNT The goodwill of a business is something such as its good reputation, which increases the value of the business. 商业信誉 [商业]

  例：

  We do not want to lose the goodwill built up over 175 years.

  我们不想失去用175年建立起来的商业信誉。