A "gold road" worth 100 million yuan is rolled out at a shopping mall in Guangzhou, which is 5 meters long and made of 252 gold bars.

广州一大型商场铺就了一条价值1亿元的“黄金路”，这条黄金路长5米，由252根金条铺成。

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Demand for this exotic fabric eventually created the lucrative trade route now known as the Silk Road, taking silk westward and bringing gold, silver and wool to the East.

对这种具有异国情调的面料的需求最终创造了有利可图的贸易路线，即现在所说的丝绸之路，这条路线把丝绸带向西方，把金、银和羊毛带到东方。

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It was named the Silk Road after its most precious commodity, which was considered to be worth more than gold.

它被命名为丝绸之路，因为丝绸是最珍贵的商品，被认为价值超过黄金。

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Importantly, investor sentiment is ever-changing and at some point down the road gold will be back in vogue as an investment asset especially a safe-haven asset.

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Centuries of emotional conditioning and pent up demand will stimulate the demand for the gold fund as investors hope to participate in the road to riches by owning gold.

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The road to gold, Kaufman says, is about eight to 10 years long, and only gold badge holders chair major finals.

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