It won over Coke executives in Atlanta and would go on to receive its own trademark, spur collections and earn Coca-Cola an iconic image that made it part of American culture for a century.

它赢得了亚特兰大的可口可乐高管们的支持，继而获得了自己的商标，刺激了收集欲望，使可口可乐成为一个标志性的形象，并让它成为一个世纪以来美国文化的一部分。

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They may decide to go for a weekend in Thailand on the spur of the moment, and the personal assistant has to make it happen.

他们可能一时冲动，决定去泰国度周末，这位私人秘书就只好让美梦成真。

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I had made a decision to go there on a spur of the moment decision because my schedule had recently opened up.

我当时是一时冲动决定去那里，因为我的行程已经开始了。

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The lessons learned could help spur innovation in domains that go far beyond gaming.

FORBES: Online Games And Crowdsourced Creativity: The Next Frontier In Intellectual Property

"You and I, Jim, have worked at the BBC for long enough to know that the suggestion that the BBC management in one part of the BBC was reluctant to allow an investigation by a news programme to go ahead, frankly, would only spur that investigation on and make people more determined to do it, " said Mr Jordan.

BBC: denies Savile cover-up claims

That night was a spur of the moment decision to go over there.

CNN: Tucker Background - 1998