“Design” has become a keyword for today's global innovative economy. Against the backdrop of the global financial crisis, improving the creative value of economy has become the key to development. If creativity is the breakthrough of ideas, and innovation is the extension of technology, design then is the act of bringing creativity and innovation into the social realm. As a kind of ubiquitous value creation, design makes up the core of the creative industry, leading force of the innovative economy and the bridge between resource and demand, technologies and market. As the global economy is now shadowed in crisis, Beijing builds a platform for communication and dialogue, and invites designers from all over the world to work out a way to achieve economic revival through maintaining growth, living conditions and stability.
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