Global marketing does mean widening business horizons to encompass the world in scanning for opportunity and threat.

全球市场是指加宽生意的地平线，全球性的扫描机会和威胁。

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"Since individual portfolios are going to need much longer horizons and a global reach, Americans need to get comfortable with investing in the rest of the world well and with discipline, " Wood says.

FORBES: How Investors Are Gaining in Emerging Markets

Flying certainly allowed our tour to become more global and it's opened up new horizons for tennis.

CNN: 'Tennis is dependent on jet travel'