Bair sidestepped a question as to whether this is a legitimate concern, saying that transparency at the regulatory level will be a key factor in giving industry guidance.

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Creativity, when it involves the production of something both novel and useful, is a key factor in giving a company or, in my world, a brand, the competitive advantage.

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"Roman is giving me that fear factor and that is going to give me the edge in this fight, " said Burns ahead of his title bout with the Puerto Rican.

BBC: Fear factor key for Ricky Burns against Roman Martinez