So I'll be producing this stuff, this water at cost c and only getting p, which is not only less than c in return.

这就导致成本是c的瓶装水只能卖到p,这个价格都不能捞回本钱呢

耶鲁公开课 - 博弈论课程节选

Getting the cost of batteries down is therefore an essential part of all carmakers' efforts to achieve zero-emission motoring.

BBC: Is hydrogen the future of motoring?

But getting the cost down much further is really a launch issue, and electric propulsion could be the solution.

BBC: Satellites have an electric future

We had difficulty at first getting exact cost comparisons for similar treatments, but we did our due diligence and developed accurate comparisons.

FORBES: How My Company Beat Rising Health Care Costs