The bottom line: for all the marketing hype, alliances aren't all things to all people—but everybody can get some benefit out of them.

底线是：对于所有的营销炒作，联盟并不是对所有人来说都是一切——但每个人都能从中受益。

youdao

But away from the hype and the moral issues behind paying for dodgy goods, a first look at the iPhone 4 gives little indication as to what travellers will get from it.

但是撇开炒作和不正当交易背后的道德问题，第一眼并无法看出iPhone 4能够给旅客提供什么便利功能。

youdao

As he says, such clashes are not new: patent disputes and get-rich-quick hype have dogged the battery business since its inception.

正如他说的，这种冲突不是新近发生的，专利争端和企图暴富的炒作自电池商业起初一直存在。

youdao

Excitable fans may have to wait until Nintendo Spaceworld to get their hype-fix.

ENGADGET

Officials ignore the potential for innovation in consumer products or services and get seduced by the hype of voguish high-tech sectors.

ECONOMIST: The state and business

And the researchers certainly pick up on this and use the media hype to get their names out there in the public eye.

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