But by going for the low hanging fruit of the people who just want to watch the episode as soon as possible, and making sure that the easiest way for them to get that episode is through an official source, the broadcasters are doing themselves a service, they are supporting fans, and it feels the right thing to do.
So, worst-case scenario, even if you can't get the latest episode of your current favorites, you can review past seasons or catch up on those shows you've been meaning to check out.