Unlike many other companies in the realm of data science, Pentaho is focused on what users do to get value from data and how to make it easier, and it shows in their product.

FORBES: Ideas for Solving the 'Data' Problem First, the 'Big' Problem Second: The Pentaho Way

Step 1 is to publish your data using APIs to get as much value as you can from the data you have.

FORBES: How External Big Data Opens a Disruptive Frontier for Business Intelligence

In order to get value from big data, business analysts cannot simply be presented with a programming language like Java (or MapReduce) and be expected to start charging forward.

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