abstract:George Yip is a research specialist in global strategy and marketing and Professor of Management and Co-Director, Centre on China Innovation, at China Europe International Business School, based in both London and Shanghai. He is also a Visiting Professor at Imperial College Business School.
GeorgeYip is leaving the top post at the Rotterdam School of Management in the Netherlands for the China Europe International Business School, or CEIBS, where John Quelch, a onetime head of London Business School, recently became dean.