Only two Americans who have given away a billion dollars thus far have not signed on: Michael Dell and George Soros.

FORBES: Billion Dollar Givers: 23 Who Have Given Away $1 Billion Or More

The unit will be led by Lussier, and Carter George, executive director of Dell Storage Strategy, Taneja says.

FORBES: Dell Ventures Announces $60 Million Fund For Storage Startups

Consumers have become sophisticated and confident enough to understand technical specifications and did not need to see the picture, says Dell's Mr George.

ECONOMIST: Not a dog, but a mobile phone