When executives talk about crossing organizational boundaries, they usually mean not one or two boundaries but five or six, such as function, geographical region, process, product and customer.
The organizational unit through which these results are to be achieved at Haier is the ZZJYT: small, autonomous units of ten to twenty people, each with direct responsibility for a geographical area, a product, or a manufacturing process and seen as an entrepreneurial platform in an otherwise large, complex organization.