It was informed by TechCrunch and The Next Web, Quora and Twitter, Eric Ries and GeoffMoore, building on global insights localized for greatest relevance.
West Ham played a lead role in England's success, with Moore captaining the side, forward Geoff Hurst scoring a hat-trick (still the only player to do so in a World Cup final) and midfielder Martin Peters grabbing the home side's only other goal.