Thus, the field of discourse, the tenor of discourse, and the mode of discourse determine Genre Potential.

因此，话语范围、话语基调和话语方式决定语类潜势。

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Genre potential corresponding to the mode of discourse, obtaining potential of channel and potential of rhetorical mode.

与话语方式相对应的语类潜势，包括渠道潜势和修辞方式潜势两个层面。

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Determined by context of situation, different genres can be generated through choices in the three levels of genre potential.

在特定的情景语境制约下，通过对语类潜势中三个层次的选择，可以生成不同的语类。

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Both TV show ideas have multiple genre attractions and broad target audience potential, while of course the film series will have clear built in potential as a Batman franchise.

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The genre they are focusing on has the mainstream potential.

FORBES: Magazine Article