一些学者提出了“营销扩大化”(broadening the concept of marketing)及“通用营销”(generic marketing)的观点。按照这种观点,营销的本质是促进交换,满足人类需求。
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The generic customer object is then transformed into the customer business object used within the Marketing application.
然后会将通用客户对象转换为 Marketing 应用程序中使用的客户业务对象。
In addition, generic manufacturers are consolidating and growing, producing several large firms with global operations, plus marketing and research budgets to match.
此外,非专利药品制造商也日趋巩固并成长壮大,形成好几家全球运作的大型制药公司。另外,公司还需要制定合适的营销及研发预算。
But neither generic-drug manufacturers nor the FDA does post-marketing studies that might indicate patients are responding differently to a generic than to its brand-name counterpart.
但无论是仿制药生产厂商还是FDA都不会与被仿药物有所差异的仿制药品进行上市后研究。
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