...愿望竞争者（desired competitors）：指提供不同产品类型以满足不同消费者愿望的竞争者吃与穿一般竞争者（generic competitors）：指提供能够满足同一种需求的不同产品的竞争者，又称平行竞争者面包与面条产品型竞争者（product form competitors）：指产品类...
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Generic competition: a company sees its competitors as all companies that compete for the same consumer dollars.
一般竞争：一个公司把所有争夺同样消费者的钱的公司都看作竞争者。
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After the patent expires, those revenues will dwindle virtually overnight, as generic competitors enter the marketplace.
FORBES: Over-The-Counter Remedies That Would Reduce Health Care Costs
Pfizer and Lilly lost big name-brand drugs to generic competitors a little over a year ago.
FORBES: Connect
Bristol-Myers Squibb (59, BMY), whose shares have tumbled 20% since December, also faces problems with new generic competitors.
FORBES: Drugs of Choice
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