abstract:Generation name, variously zibei or banci, is one of the characters in a traditional Chinese name, and is so called because each member of a generation (i.e.
The campaign did an exceptional job of exposing the Fiesta name to a new generation of users (the name had been defunct in the U.S. for over a decade), gaining 6.2mm YouTube views, 750, 000 Flickr views and 40mm Twitter impressions.