Companies that expect Generation Z to be loyal based on a carefully crafted brand image and marketing message will find that their effort is wasted.

在精心准备的品牌形象和销售信息的基础上，公司期待着Z一代能忠诚于品牌。他们会发现他们的努力都白费了。

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In coming months, the world's major PC makers plan to introduce a new generation of quick-start computers, spotting a marketing opportunity in society's short attention span.

在未来几个月里，世界上主要的电脑制造商计划推出新一代快速启动的电脑，在社会的短暂注意力中认准营销机会。

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Marketing budgets won't be spent without fulfilling predefined goals, e.g. increase in brand awareness, lead generation or online sales.

营销预算将不会花在不能实现预定目标的项目上，例如：增加品牌认知度，引领新一代或者网上销售。

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We are working with a new company that we are considering investing in which offers a next generation marketing service.

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These range from basic search engine optimization (SEO) tracking, like Google Analytics, to a new generation of marketing platforms, like HubSpot.

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Potentially, the most disruptive to the current triangle are the dozens of venture-backed growth companies that are trying to leapfrog the leaders by introducing the next generation of marketing solutions.

FORBES: Three Traits Of Winning Marketing-Insight Firms