My experience with video through CollegeHumor had taught me that hosting user-generated content without a filter would lead to inevitable legal trouble with the big media companies.

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And at the start of this month, the FA chairman called for more money generated by the Premier League to filter down the football pyramid.

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On Monday, Google announced the arrival of that panacea, a new video filter designed to stem the massive flow of copyright-violating clips mixed into YouTube's user generated content.

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