The company, whose high-profile clients include Procter &Gamble, General Mills and American Express, has run 60+ mobile ad campaigns over the past two years.

这家公司目前的客户包括宝洁和美国运通，在过去两年中发起过60多个手机广告活动。

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General travel content and mobile marketing are also expected to see a boost in spend, with budgets increasing by 63% and 50% respectively.

大众旅游内容和手机营销的市场预算也将分别出现63%和50%的大幅提升。

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The report also provides an overview of the mobile search industry and looks at its position within the digital advertising, mobile communications and search markets in general.

这份报告同时包括了移动搜索行业的基本概况，以及同数字广告、移动通讯和搜索市场的整体对照情况。

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Gong Zhengjun, deputy general manager of mobile operations at Zhongxing Communications in Beijing, says his company realizes that focusing on advertising is only a temporary fix.

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"Sierra Wireless has offered wireless modules with LTE support since 2010, and Qualcomm Gobi technology has been important to the success of our LTE module program, " said Dan Schieler, senior vice president and general manager, Mobile Computing for Sierra Wireless.

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"The rapid advancement of mobile TV technology is giving consumers unparalleled flexibility in how they watch TV and our integration with DST offers yet another way to view TV while they're on-the-go, " said Salil Dalvi and Erik Moreno, co-general managers of Mobile Content Venture (MCV).

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