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The commissioner of the NFL, Roger Goodell, along with CEO of GE, Jeffrey Immelt, provided the opening comments to the packed room at 30 Rock in the GE building.
FORBES: NFL and GE Launch 'Head Health Initiative': Innovative Imaging and Technology to Address Traumatic Brain Injury and Concussions
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In a stuffy, jam-packed and low-ceilinged room on the 52nd floor of the GE Building at 30 Rockefeller Plaza, the NFL and GE announced the launch of something called the Head Health Initiative.
FORBES: The NFL And GE Announce 'Head Health Initiative' To Study The Brain And (Maybe) Save The Game Of Football
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After GE bought NBC's parent RCA in 1986, late-night host David Letterman strode to the then-GE building to deliver a fruit basket to his new owners, complete with a camera crew that filmed him being escorted out of the building.
WSJ: Conan O'Brien, Professional Disparager, Promises Not to Diss his Former Bosses