Though playing video games is often called a child's activity, a new study from the Entertainment Software Association has found that that perception couldn't be further from the truth.

尽管玩计算机游戏经常被称为是一种小孩子的行为，然而娱乐软件协会(Entertainment Soft ware Association, ESA)的一项最新研究发现，这种想法不可能太偏离事实。

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The Entertainment and Leisure Software Publishers Association denies that playing online games could lead to addiction.

娱乐与休闲软件发行协会(Entertainment and Leisure Soft ware Publishers Association)否认玩网络游戏会上瘾。

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The Entertainment Software Rating Board, which assigns ratings to video games based on their content, was also highly touted by parents.

基于计算机游戏内容对其进行定级的“娱乐软件定级委员会”（Entertainment Software Rating Board ，简称ESRB）也受到父母们高度的称许。

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Regarding the Supreme Court decision on violent video games, Entertainment Software Association President and CEO Michael Gallagher talks about that litigation in the video interview below.

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The business has taken off rapidly since Apple introduced a model last July with higher-speed Internet access and the introduction of the App Store, which gives users access to thousands of games, entertainment software and other applications.

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As well as being EA's chief executive, Mr Riccitiello also chairs the US's Entertainment Software Rating Board - which decides what age guidance and warnings should go on games packaging - and the Entertainment Software Association (ESA) lobby body.

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